Public Relations

In order to attract new members, it is important to manage our public relations both in the online and offline world. This page serves as a summary page to document our thoughts and strategy regarding this.

For tackling social media in an efficient manner, the following open questions should get answered:

• Which social media platforms do we want to use?
• What types of content and topics do we want on the different platforms (e.g. I have this idea of "lifelong learning" focussed content on LinkedIn - Ciarans dad jokes might work better on insta or twitter )
• How can we setup a good "process" which enables us to work together on this content?
  • Ideally, we should try to keep the effort for all of us rather low - in the end, it´s about fun, not about work!

• Do we want to set up a "posting plan" (e.g. for a series of posts where we introduce our machines?)

Types of Content

• Project Updates
• Showing off Tools
• Seminar and Event Announcements
• Pictures from the Space

Channels

Social Media Channels

• Instagram
  • Topics: Finished Projects, Machines, Events
• Facebook
  • Topics: Finished Projects, Machines, Events
• Twitter
  • Topics: Finished Projects, Machines, Events
• LinkedIn
  • Topics: Lifelong leaning, work-life-balance
• nebenan.de
  • Friendly makerspace from the neighboorhood
  • Post events
• YouTube
  • Topics: Seminars, Tool Introductions

Newspapers

• Heise Werkstattberichte
• Rhein-Neckar Zeitung
  • Events & Seminars
  • General Workshop Overview

Own Channels

• Website
• Blog (on the Website)

• Newsletter